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A while back when I was posting about blogging, I mentioned the advertising service Bidvertiser. While I have already gone into detail about some of the other ad programs that can monetize your blog, I never really made a stance on Bidvertiser. So, today I am going to give you my true and honest opinion on them. In my experience: Bidvertiser Sucks. Yes, I know that might seem a bit harsh, so let me back up my opinion. Around the time one of my blogs began to gain in popularity, I decided to look into ways of monetizing it. After a while, I came upon Bidvertiser, and it seemed to be the perfect option. Bidvertiser’s click-rate looked pretty good, the ad fit in well with my site, and best of all, there was only a $10 minimum to cash out. So, after signing up, I placed the code on my site and waited. One week later, I checked my Bidvertiser, and it said that I had gotten 0 clicks so far. That seemed a little strange, so I decided to check my website statistics. Strangely enough, it showed that my blog HAD gotten multiple clicks to Bidvertisers. I was a little suspicious, so I emailed the company. Later I got a response back saying that I should give the ad time. So, I wait another two weeks. Again, “0 clicks” shows up on Bidvertiser, while clicks show up on my website’s stats. By then I was beginning to get frustrated, so I sent another email to the company. Again, I was told to be patient. So, I decided to do a little bit of research on the company. Turns out, I’m not the only one with bad experiences. According to some of the comments on DigitalPoint and Google, Bidvertiser “sucks,” and “is the worst possible choice.” I also saw comments like: “don’t touch it with a 10 foot pole,” and “Bidvertiser is a bad monetization option.” That day, I decided to switch to Adwords. Within a week, my stats start to show clicks and I am being credited for them. So, maybe it’s just me & my blog, but in my opinion Bidvertiser is not the best option out there.

If you have tried every single free option to drive visitors to your site to no avail, your next step might be to pay for advertising. There are thousands of different ad networks on the internet and hundreds of different ways to advertise, but for this I am going to stick with the main one. From my experience, the best advertising option on the internet is Pay-Per-Click (PPC) advertising. The two top PPC companies currently are Google Adwords and Yahoo Advertising. I have tried both, and I have to say that Google’s program is by far better. You get more clicks over a more diverse audience with their program. Additionally, Google is extremely good at detecting fraudulent clicks. The only thing I would worry about with Google’s program is the fact that their clicks can be quite costly and it is easy to quickly spend a lot of money with them. The main plus that I have noticed with Yahoo’s program, on the other hand is that it accepts Paypal. I have not had much luck with Yahoo in terms of quality clicks. When choosing keywords to bid on for PPC advertising, I recommend using niche ones similar to your site first and then going into the broader keywords. The reason for this is that the niche keywords tend to be less expensive, as well as you are more likely to have your ad shown higher up on the page. For example, if have a blog about poodles, consider using the keywords: poodles, toys, miniature poodles, and standard poodles, before going into broader keywords, such as: dogs. Another thing to consider is to try using advertising with Google’s content ads before using it’s search ad advertising. The reason for this is that your clicks on the content program are sometimes more likely to be from users truly interested in you topic, and those users are sometimes more likely to stay on your site for longer periods of time. For example, before using Google to advertise on the search term poodle, consider using Google’s content program to advertise on blogs similar to your’s that are also about poodles and are in Google program. And that’s about it. PPC advertising is quite simple to use. Just remember to set a limit on the amount you plan on spending, track your statistics, and use niche keywords.